FOR IMMEDIATE RELEASE

New York, NY — May 5, 2025 — Mattertraffic Inc., a Delaware-based technology company focused on immersive analytics, today announced the appointment of Diego Orofino as Chief Executive Officer. The leadership transition marks a pivotal shift for the company as it realigns with its original mission and unveils a new phase of innovation in 3D spatial analytics and digital twin environments.

Orofino, a founding technologist and longtime driving force behind Mattertraffic’s core architecture, steps into the CEO role with a renewed vision: to transform Mattertraffic into a platform-agnostic analytics solution for immersive digital environments — a kind of “Google Analytics” for 3D and spatial experiences.

“This transition was long overdue. We are entering a new chapter with clarity and momentum. Mattertraffic is evolving into a true enabler for the next generation of spatial intelligence — supporting industries building inside immersive platforms like Unity, Unreal Engine, Matterport, and WebGL.”

Diego Orofino, CEO, Mattertraffic Inc.

With a foundation rooted in research, custom integrations, and a growing ecosystem of universal plugins, Mattertraffic’s updated roadmap reflects a commitment to precision, interoperability, and real-time analytics in digital replicas of the physical world.

The company is poised to announce its upcoming technical preview later this year.

Stay tuned for more updates as we move toward launch.

About Mattertraffic

Mattertraffic Inc. is developing a cutting-edge analytics platform for immersive 3D environments and digital twins. By bridging spatial data with real-time intelligence, Mattertraffic empowers creators, enterprises, and infrastructure platforms to understand behavior inside immersive spaces.

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Read the announcement on Medium:
https://medium.com/mattertraffic/mattertraffic-inc-appoints-diego-orofino-as-ceo-launches-new-era-of-immersive-data-intelligence-454a75bf5f3a

For press inquiries, contact:
press@mattertraffic.com