Discover how tracking user behavior in digital twins offers profound insights for designing intuitive and responsive virtual environments. Learn how Mattertraffic leverages behavioral analytics.

How spatial heatmaps in virtual environments are changing the way we design, analyze, and optimize digital spaces. The term "heatmap" used to mean one thing...

The buzzwords may fade, but the technology lives on — why 3D behavioral analytics is the real legacy of the metaverse. Remember TiVo? Not the DVR box itself, but the verb...

Mattertraffic Inc., a Delaware-based technology company focused on immersive analytics, today announced the appointment of Diego Orofino as Chief Executive Officer. The leadership transition marks a pivotal shift for the company as it realigns with its original mission...